How do I introduce Claire? Like her new eBook, she is absolutely radiant. Like sunshine. I so enjoyed Claire’s responses to these questions, she is a true crusader when it comes to ‘living your brand’ (she hand painted her logo, guys!). Grab yourself a cup of herbal tea, get comfy and savour this beautiful interview.
As anyone who has read your blog knows, you aren’t shy when it comes to telling your story. How has your story and experiences affected your brand?
I love to tell stories, so I’ve found it easy to share my journey so vulnerably online. By showing up authentically, passionately and openly on my blog, I’ve had the opportunity to create real connections with my readers. I tell it like it is. I share what I’m going through; physically, emotionally, mentally. As an ambassador for health and healing and empowered self expression, sharing this kind of personal content is fully aligned with everything I’m about. Basically, being real keeps my brand/blog/message fully aligned. Yeee-ha.
Do you have an example/s of a time where you had to say a gentle ‘no’ to an opportunity in order to stay true to your brand?
I’m finding I’m doing this more and more. When I first launched my blog I said YES to every little thing that came my way — I was just so excited that people wanted to work with me and collaborate! The further I plod along in my business and the stronger my brand becomes, the more awareness I find I have around what my message is and what I stand for, which makes it easier to decipher which opportunities are going to be best to pursue. I love Marie Forleo’s approach to this: ‘If it’s not a HELL YEAH, then it’s a no.’
While branding is much more than graphic design, we all know these graphical elements are still oh so important! Can you talk us through your visual identity?
From day one I’ve created all the graphics on my blog, which definitely makes it easy to enhance my visual identity authentically. It was important to me to bring a “hand made” element to This Is Lifeblood, so I painted my logo (the handwriting is my own as well) and the buttons on my sidebar. I’m a sucker for white space and bold pops of colour, so my blog definitely reflects that.
Having my first set of professional photos taken recently was such a fun opportunity to strengthen my brand too. It was really important to me that these photos expressed ME; I didn’t want to be doing anything (or eating anything!) in the photos that I don’t normally do (or eat!), and they were all taken in locations I spend a lot of time; cafes, my lounge room and the beach! It felt so good to capture ME and my life (and therefore, my brand) in such a fun and creative way.
As some readers may know, you have recently launched your first paid eBook, She is Radiant. How did you go about keeping a consistent brand while also giving She is Radiant its own identity?
Working on the vibe for She Is Radiant was SO much fun, because it gave me an opportunity to express parts of me that I haven’t fully explored on the blog yet — as well as strengthen some elements that are key to This Is Lifeblood.
Handing over the reigns to a graphic designer to design my eBook was a big step for me, but my designer (Alana Wimmer) absolutely NAILED it. I think having a strong, aligned visual identity to begin with really does support the process of working with another professional on your brand. Bringing someone else’s energy in really helped to give She Is Radiant her own identity; it needed to be fun, bright and create an experience for the reader and that’s exactly what it does.
An authentic brand will always grow with us. Has there ever been a time where you had to shake off some old but comfortable branding (whether it was visual or perhaps something emotional you were holding onto) to uncover something new and fresh?
For the most part, the first 9 months I was blogging I focussed on health and wellness (due mostly to the fact I was studying integrative nutrition at the time), but I’ve always been insanely and equally passionate about creativity, just as much as health. So late last year, I made the decision to bring some more creativity-focussed content to This Is Lifeblood and at the same time, I launched my blog coaching services, alongside my services as a health and life coach. (Side note: Is the best thing about having your own blog/business the ability to explore – and deliver on – everything you’re passionate about?! I think yes!)
This has definitely meant that some things have shifted, eg. I don’t post nearly as many recipes as I used to, but on the whole the blog certainly encompasses the ‘wholeness’ of me, which feels awesome. I always tell my clients that their blog will continue to evolve and grow as they do, which is incredibly rad because as bloggers, we have the creative freedom to shake things up whenever we feel the pull.
To wrap up, what does ‘Authentic + Soulful branding’ mean to you?
Self expression! I see all avenues of my branding (social media, blogging, content creation, photography, graphic design….) as opportunities for self expression. I’m incredibly grateful that I have the opportunity and pleasure to engage authentically and soulfully in these areas of my biz. Feels so good!
Claire Baker is a certified coach and mentor, passionate writer and speaker and author of ‘She Is Radiant: Your 6-Week Wellness Adventure To Get Glowy & Feel Rad’. Claire guides vibrant young women as they get from where they are, to where they want to be – in their health and life, blog and business.
With a background in visual arts and business management, her gorgeous clients (from all over the world), experience greater confidence, improved relationships, more joy and clear complexions. They throw out the scales, book the flight, launch the blog – and fall back in love with their life.
Through her honest and empowering blog and unique coaching packages, you can consider Claire your personal advocate for living an energised, playful and heart-centred life.
Come say hi at This is Lifeblood, her online space to share her passion for all things nourishing, soulful and creative. You can also find her on hanging out on Facebook, Instagram and Twitter @_clairebaker_.