My final piece of advice for sales emails – Number 5.
Aside from being straightforward with your pricing you also want to make the actual process of buying as easy as possible. A big old button can work wonders.
And get creative – ‘Buy Now’ is old news.
Things to try:
- “Ship them NOW!”
- “Sign me up!”
- “I’m in!”
- “Book my spot now”
Most importantly, remember the less ‘clicks’ the better. A convoluted, many page sales process is a great way to put people off buying. Make it simple and easy.