I know copyright ain’t the most exciting of subjects but if you are in business, or write a blog, or use social media (so basically everyone!), you need to know about it.
I worked for a manager whose speciality was copyright for about two years. After those two years this is the simple rule that has stuck with me:
“If you didn’t write it, take (photograph) it, make it or otherwise create it, you need written permission from the creator/owner of the content (and often attribution) in order to use it”.
And guys, if you’re sitting there thinking “Oh but I don’t use anything for commercial purposes so this doesn’t apply to me”, sorry but it does! No matter what purposes you are using the content for the rule still applies.
While copyright law is different from country to country, there are several international treaties protecting copyright. The most important, and the oldest, of these is the Berne Convention (1886). At the time of writing there were over 150 country signatories to the convention.