It’s all too easy to get hung up on the online world, especially if you are service based business or you sell products online. What I love to see though is when a business’s brand seamlessly transcends the boundaries or ‘real life’ and online. What does this mean in practice?
A florist with brilliant graphic design displays consistent branding across their website, in store and over social media. They use the same logo on their shop frontage as on their business cards. The florist uses the same language in their content marketing (eg their blog) as they do when they’re talking to customers in store.