Your website’s about page is your opportunity to not only share your story but to connect with your readers and potential clients/customers on a level that isn’t about selling. It’s the level where you bond over shared interests and visions. Where you relate over shared tales or similar journeys. Where they have an opportunity to resonate with you on an emotional level. It’s where you become friends.
Ever read someone’s about page and thought, “Man, we could totally be besties?” or “That’s ME – we are the same person!”?
That’s exactly what we’re going for. Ding, ding, ding.
So how do we do that? [Read more…]