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Stunning ebook title

Stuck on your eBook title? Don’t despair! I’ve got some super simple strategies you can employ to get your mind ticking over:

Braindump then brainstorm

As you may know, I love a good brainstorm! Especially if it’s with a partner or group. But before the storm comes the braindump. This is where you get everything out of your head and onto paper (or your computer screen). At this stage nothing is silly, stupid or useless – everything gets poured out of your mind.

Personally, I’m a paper fan. Or a whiteboard if one’s around. But in a pinch I’ll open up a fresh Google Doc and jot down all my thoughts.

Once everything is out, you can then start the brainstorming process. You can extrapolate on ideas, turf the ones you’re not vibing with, come up with fresh ideas and hone in on your eBook title.


The magazine rack at the supermarket can be a great place to get ideas for your title. Obviously you can’t directly rip them off, but they do give you a great starting point. You can also hit up the bookstore for inspiration!

When you’re doing your research look for patterns – is there a formula to the titles? Would that formula work for your eBook?

Try a ‘headline’ formula

While an eBook title is different to an article headline, the formulas are an awesome place to start when you’re brainstorming your title.

A couple of common formulas:

Number or Trigger Word (What, Why, How, When) + Fun Adjective + Keyword + Promise


Numbers + Adjective + Keyword + Rationale + Promise

Remember: for most eBooks, using these formulas is simply a creative brainstorming activity, not the formula for your the actual eBook title.


Did any of these strategies help you out? Let me know in the comments below!


P.S. Want more on eBooks? Join Alana and I on October 26 for a totally free webinar – “11 Secrets for a Bestselling eBook Cover”. This is a no-pitch digital publishing party where we’ll be sharing our secrets for writing and designing a successful eBook cover.

killer tips for ebook opt in

So you want to build your email list. Awesome. You probably know why it’s a good idea, but in case you don’t, I’ve noted down some of the whys:

  • Email marketing has a high conversion rate
  • Email has multiple purposes (direct selling, relationship building, marketing etc.)
  • Generates page traffic
  • Email can mean long-form content (powerful stuff!)
  • You own your list! (Facebook or Instagram doesn’t)
  • Reach – no algorithm blocking your messages!

Now that we’ve covered that, let’s dive into the four tips I have for you today:

1. There is no need to write War and Peace

Keep in mind that people don’t expect a novel when they are opting in to your email list – as with most things, it’s about quality over quantity. Think practically and make your offering as helpful as possible, even if it’s only a few pages long. Have a think about adding in activities, action steps, quizzes, journalling prompts – the list is endless.

2. Create as if you’re being paid for it

While you may not be writing an epic 70,000 word eBook, that doesn’t mean you shouldn’t put your all into your opt in. When you sit down to write, pretend as if you were going to sell your eBook or as if it was for your paying clients. Pack it with value.

3. Focus on solutions/benefits not problems

If you’ve done your research (ie. talking with your tribe, surveying them etc.) you’ll most likely be solving a problem with your eBook. While this is fabulous, you want to make sure to focus on solutions within your eBook – not on the problems. In your marketing materials – sales page, social media posts, emails – turn your focus to the benefits of these solutions: what results can your reader expect?

4. Progress over perfection

This may seem to go against tip two, but I promise you can follow both bits of advice! It may be innate perfectionism or even fear, but it’s likely that something will hold you back from putting your eBook into the world. For me, it’s always thinking a spelling error or grammatical issue might me lurking within my writing that stops me hitting ‘publish’ or ‘send’. But if I didn’t bust through this fear, and actually let it stop me, I am only hindering my progress – same goes for you. Do your absolute best, with the best intentions, and let that be enough for you to put yourself and your eBook out there.


I hope these tips have resonated with you, or encouraged you to get going on that eBook idea that you’ve been harbouring in the recesses of your mind!

If you’ve got a tip to add I’d love to read about it in the comments below

- K


Updates for you!

katie smyth

HOLY WOW. It’s been some time hasn’t it!?

Don’t you worry though, I’m still alive and kicking. I’m also extremely privileged because over the last few months I’ve had some ace clients taking up my hours (plus Pen, Polish and Publish!).

So I’m going to start by linking you to a few of the amazing people I’ve been working with!

And of course some of my clients aren’t into social media – but I love them too!

So what else have I been up to?

If not working with clients or on other exciting projects (Pen, Polish and Publish Round Two is coming!) you’ll probably find me doing any of the following:

  • Horse riding at Blue Mountain Lodge. The views! The horses! The sore legs the next day! It’s my kind of fun.
  • Soaking up the space in my living room now we’ve decluttered and bought a gorgeous new sofa (it makes me feel super adult!).
  • Getting covered in fur. White and black, short and long – it’s a constant battle against cat hair and dog fluff around these parts, especially coming into Summer.
  • Hitting the mat almost daily. Whether at an Essence of Living class or at home in front of a YouTube video, I’m on the yoga mat almost everyday. The space I’m opening up in my body is phenomenal.
  • Reading historical fiction. Or trashy new adult. It’s all good for this bookworm.
  • Experimenting with vegan brownies (and not so vegan brownies) in the kitchen. I’m yet to happen upon the perfect recipe (although I’m pretty sure Cheyne doesn’t mind testing for me), so if you’ve got one please send it to me!

And what’s up next?

  • Continuing to work with my clients to take their businesses to the next level!
  • Round Two of Pen, Polish and Publish, the course Alana Wimmer and I developed to bring your ebook to life! You can register your interest and find out more here.
  • Summer! Beach days. Swimming. Vitamin D. Not freezing my feet off on our tiled floors.
  • Yoga teacher training in January 2016. I. CAN’T. WAIT.

So tell me, dear reader, what’s happening in your life? I’d love to hear about it in the comments below.


P.S. Did you notice my new logo? I hand wrote that ;)

How to write about page

A few weeks ago I felt the urge to pull Write Your About Page with Punch and Poignancy off the shelves. I felt compelled to give it away instead!

Want your copy?

Simply pop your details in below and it will zoom on into your inbox!

Want to know more?

[click to continue…]

PPP banner

If you’re ready to send your eBook out into the world, this is the course for you!

Find out all the deets and enrol (there is an early bird discount till June 21) here: penpolishandpublish.net


I’m psyched to tell you today about a project I have been working on behind the scenes – Pen, Polish and Publish – an eCourse dedicated to bringing your eBook to life!

A few months ago I got an email from Alana, a former client of mine – I had helped her craft copy for her graphic design business Raspberry Stripes. She had an amazing eCourse idea and was looking to have me on board.

As an expert in eBook design Alana recognised that people were looking for someone to hold their hand through the DIY eBook creation process – someone to guide them, teach them and support them. Pen, Polish and Publish was born. [click to continue…]


A Day in the Life

a day in the life self employed

When I worked in an office my days looked scarily similar from week to week. Wake, slap on some make-up, drive to the station, get the train, walk to the office, sit at computer, race to the gym at lunch, eat at my desk, sit at computer, walk to the train, get the train, drive home, collapse on the couch, eat dinner, hit the shower, bed. Annnnnd repeat.

While I’m a routine fan, the above was exhausting, draining and seriously boring. When I started considering starting my own biz I became a bit obsessed with the routines of business-owners, entrepreneurs and creatives. So as a bona fide business owner I thought I’d add my own to the mix. Keep on reading for a sneak peek into a day in my life. [click to continue…]

Facebook post must haves

A short and snappy post for you today: 3 simple Facebook post inclusions which will promote further engagement on your Facebook page.

  1. An original, interesting image.

    Pretty self explanatory right? Try your best to use a unique, engaging and eye-catching image. Check out Death to the Stock Photo for images without the side of lame you usually get with stock photography (they have freebies for you!).

  2. Top notch spelling and grammar.

    Sure, social media tends to be a bit more casual, but that doesn’t mean you can forget all about good spelling and grammar. Take a few minutes to proofread your post before it goes live. Silly typos and mistakes can make you look unprofessional – especially if they’re happening on the regular.

  3. A call to action.

    What do you want your readers to take from your post? Do you want them to comment? Share? Click the link? Vote? Tell them what you want them to do!

Do you have a must-have to add to this list? Let us know in the comments below!


Links I Love

links I love small business

So I had to go back through my archives to see when I last posted a link round-up – August last year, whoops!

Without further ado, here are five links that have tickled my fancy in the last week or so. [click to continue…]

blog post ideas for any blogger

If you’re a regular blogger you’ll know the pressure of the content creation wheel – it goes around, around and around no matter what. While I’m not an advocate of ‘forced’ blogging – where you blog just for the sake of it – I’m still a fan of a regular blown schedule, e.g. once a week. Unsurprisingly you’ll sometimes feel like you’re scraping the bottom of the idea bucket for blog post inspiration. This post is for those times: [click to continue…]