≡ Menu
Exclusive content + a FREE blog resource package
interview with bed weller vegan sparkles

Take one look at any of Bex’s photos and you’ll see why Vegan Sparkles makes all the sense in the world – the woman radiates health, laughter and joy! After inviting Bex into my inbox each week by signing up for her newsletter, I was quickly taken in by her passion and her knowledge. As a sucker for good branding, her clear and beautifully executed brand also made me take notice. Bex has been kind enough to share some her branding story with us today, over to her: [click to continue…]

helen jacobs the little sage

I first came across Helen and The Little Sage on social media – I was seeing photos of her stunning oracle cards all over (well at least it felt that way). After purchasing a deck for my boyfriend’s mum (she adores them) I delved into The Little Sage website and found out a lot more about founder, Helen Jacobs, who approaches life intuitively. I was particularly interested in how Helen approached her business and her branding from this intuitive stand point. I’m absolutely stoked to bring you the answers to my wondered questions today:

[click to continue…]


Links I Love

links I love small business

I haven’t done one of these types of posts in a while, but after pulling together the links below I remembered why I started doing them in the first place: the interwebs is such a cool place you guys!

Enjoy a spattering a random links to posts I’ve loved over the last few weeks or so – they aren’t necessarily business-related, but I think that just makes it way more fun!

[click to continue…]

event head jade mckenzie

Jade is one of the most generous, giving business women I have ever ‘met’ (Skype counts guys!). Her passion for events and fervour for business really shine through whether you are speaking to her in person or connecting via social media – she is a force to be reckoned with! I was lucky enough to help Jade out with getting her blog into line earlier this year and fell head over heels with the Event Head brand. Jade was kind enough to share with us some insight into her branding:

[click to continue…]

things i didn't learn at university

This is a post I originally published on my old blog (Imperfect Delights) some time ago. I was going through the archives over there recently, and this particular entry still stuck out to me. I still get a bit fired up when I think back to my time at university, I think there were so many lost opportunities – both on the university’s behalf and on my own. The following covers something I wish I had of learnt at university (before ‘real life’ started!). [click to continue…]

{ 1 comment }
overcome writer's block

Once at university I wrote an assessment piece on procrastination to overcome my  tendency to procrastinate. Today, I’m writing a blog post on writer’s block because, you guessed it, I need to get past a little bit of writer’s block.

I’m also writing this because I know the secret to overcoming writer’s block.  [click to continue…]

what to wear photo shoot

You know I’m all about authentic and soulful branding, and this includes the photos of yourself you use on your website.

Whether you’re using photos of yourself throughout (ie. like I do in my page headers), or you’re just including a single photo on your about page, you want to back up and underpin your other branding with the photo/s.

If you’ve been going about your branding with authenticity top of mind, this won’t be a chore. Think of your photos as the best version of you. While it’s okay to push yourself, don’t go overboard so much as to become someone else.

I’ve put together some looks for inspiration, categorised by a few different occupations. Enjoy! [click to continue…]

claire baker this is lifeblood

How do I introduce Claire? Like her new eBook, she is absolutely radiant. Like sunshine. I so enjoyed Claire’s responses to these questions, she is a true crusader when it comes to ‘living your brand’ (she hand painted her logo, guys!). Grab yourself a cup of herbal tea, get comfy and savour this beautiful interview. [click to continue…]

using Facebook for business

Facebook is pretty simple right? Wrong.

Facebook can be a sophisticated marketing tool for your business. Although it shouldn’t become a burden on you as the business owner, it should be given the respect it deserves.

While Facebook is definitely not simple, that doesn’t mean it needs to be difficult – plus there is no need for you to take advantage of all the fetters of Facebook for your business. It always better to do a few things really well than to spread yourself thin and do all things badly (or even sort-of-well).

Here are my top 5 tips for using Facebook for your small business:

[click to continue…]

your highest self

Sassy, saucy and straight-talkin’ are three adjectives that come to mind when I think about Elizabeth McKenzie (or Lizzlefish as she is known to her readers!). Elizabeth is a marketing coach with a whole lot of swagger, and a truckload of heart! She fits the criteria for this Authentic and Soulful Branding Interview series to a tee – she ain’t shy when it comes to being her. Let’s hand over to Lizzlefish herself: [click to continue…]