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authentic and soulful branding vary longmuir

What first attracted me to Buttercup Ink was the clean, consistent and on-point graphic design throughout Vari’s website and on social media. Fitting, as Vari is a designer herself!

What kept me coming back though, that was all Vari.

She isn’t afraid of getting personal (blog titles such as ‘The Perfect Sneaker’ and  ‘How to grow out short hair – 3 month stage’ aren’t rare) in amongst her super practical and insightful business content.

Vari is such a great example of someone who has created and shaped a personal brand. And I’m telling you, personal branding is the future (just think about Marie Forleo, Danielle LaPorte, Kim Kardashian or Kris Carr).

Read on for insights from Vari.  [click to continue…]

How to write about page

Even as a writer I really struggle when it comes to writing about myself, especially when I had to write my website’s about page.

But I know how powerful an about page is. It’s where we tell our story. Where we connect on an emotional level with prospective clients or customers. It’s where we can set our business apart from the rest.

As a copywriter I write about pages for my clients fairly regularly. But I wonder, for those who don’t have the cash to splash, where are they finding support in writing their own about page?

So I decided to put together a guide and workbook on writing your own about page. I wanted to make it a pain-free process, where before you know it, you’ve got an about page you adore (and one that is going to engage your clients or customers!).

So after much work, I present to you Write Your About Page with Punch and Poignancy – part how-to guide, part workbook. And it’s only $9.99 (+10% GST for Australian residents).

It’s a bit of a steal considering hiring a professional copywriter to write your about page could set you back hundreds!


Want to know more? Check out all the info over here.

before you post a Facebook ad

So you’ve heard that Facebook advertising it where it’s at. It seems like everyone is using it to get their brand out there. You’ve got some money set aside for an ad campaign and you’re ready to post your ad.

Awesome! Glad you’re on board. But, I want you to pause a moment and think about why you’re posting this ad. I want you to take some time and really put some thought into what your desired outcome is. [click to continue…]

how to schedule a Facebook post

Streamlining your social media processes is a great way to take the pain out of the whole thing. What if you could schedule in a whole week or a whole month’s worth of Facebook posts? Well you can, and here is how you do it:

1. Write your post. You can add in a video, links, all the usual stuff. Write as per normal. [click to continue…]

quit twitter social media

Now, I’ve got nothing against Twitter – in fact I use it daily – but I do have something against being a part of a social media network ‘just because’.

Just because so-and-so told you to be. Just because you heard it was all the rage. Just because someone told you if you weren’t your business would fail.

Just because is evil.

Just because is pointless.

Just because someone told you to join Twitter doesn’t mean it is going to work for you or your business.

[click to continue…]

social media isn't new

I’m in the middle of giving a three class course in social media marketing for small business. We’re one class down, two to go. The first workshop in the series really delved back into the history of social media. Looking back at phone phreaking, Bulletin Board Systems, Napstar and SixDegrees (I implore you to Google all of these!) what really struck me was the way we humans were making technology work for us in a way that resonated with our fundamental nature.

I think that the evolution to the social networking of today was inevitable. What we now use social media to do are things we have always done: engaged, connected and recommended. These are things we did (and do!) in person, through the post and via telephone. All of them are well embedded human behaviours. So as technology advanced it naturally aligned to our existing behaviours. [click to continue…]

soul sister circle

Photo: Klee Photography

As promised, this week I have a Bec from Soul Sister Circle back on the blog – this time to talk about making the most out of networking events. Bec’s own events are like nothing else I have been to. They are gorgeously styled, full of warmth and they don’t have any of that awful awkwardness you sometimes get in a room full of strangers. Here are Bec’s tips and tricks for making the most out of your next networking event!  [click to continue…]

Soul Sister Circle

Networking. The very word may strike fear into your heart! Fear-not, the beautiful Bec Van Leeuwen of Soul Sister Circle has turned the notion of ‘networking’ on its head by organising special, soulful and super-fun events for women entrepreneurs (if you’re in South East Queensland, Australia, you may have been lucky enough to attend one of them!).

As a holistic life coach, Bec has taken a very interesting journey developing the Soul Sister Circle brand including calling on numerology, leaning into vulnerability and trusting in the Law of Attraction. Amazingly, Bec managed to build a strong and grounded brand for Soul Sister Circle without a website for months – that takes guts and authenticity! Want more?  [click to continue…]

what to wear client meeting

While what you wear to a client meeting is very much an individual choice, I think sometimes we either get stuck in a rut or need a little bit more guidance on what we could wear. Personally, I think we can get away with whatever we’re confident in!

I’ve come from working in corporate, where the comms team I was in was most definitely on the edges of corporate dressing standards – we were known for it. I guess it was inevitable as a creative team within the very white collar world of mining! Now as a self-employed consultant I’ve probably pushed the boundaries a bit further – think purple/blue/pink hair, double nostril piercings, faux-leather leggings and t-shirts. For the most part I sit behind a screen but on occasion I meet up with clients in person. Never has anyone been anything less than complimentary about my fashion choices, but I guess some people may not be digging my look – that’s fine, I probably don’t want to work with them anyway.

So what am I saying? Make sure you do you! Take what you like from my ideas, mix it up, put your own spin on it, make it your own. Onto the fashion > > [click to continue…]


Exploring Queenstown

queenstown recommendations

Something a little different for this week’s blog post: A little round up of my trip to Queenstown a few weeks ago.

Flying into Queenstown was actually breathtaking. As in my breath hitched in my throat. Snow-capped mountains! Ridiculously blue water! Clouds hovering over sky scraping peaks! SNOW, YOU GUYS!

Touching down I couldn’t keep the ridiculous grin off my face – even when hit by the cold air on the tarmac.

OH YES. This is what I needed, my first proper holiday in years.

On my itinerary: eating, drinking, being with my girls, snowboarding and exploring the beautiful surrounds of Queenstown… [click to continue…]